Answer Racing and ProTaper Launch New Dealer-Driven Rider Support Program

KELLER, TX – January 30, 2025 – (Motor Sports NewsWire) – Answer Racing and ProTaper, industry leaders in off-road riding apparel, handlebars and control products, today announced a new rider support program which partners the companies with local dealerships to support today’s and tomorrow’s rising stars in motorcycle racing.

This innovative program allows qualifying dealerships to select talented local racers to represent both the dealership and the ProTaper or Answer Racing brands. Chosen riders will receive significant discounts on premium Answer Racing gear and ProTaper products, providing them with a competitive edge when they head to the track.

“We are thrilled to partner with our dealers to support the riders they select to represent their dealership and our brands,” said Brent Ash, Brand Manager for Answer Racing. “This program allows us to directly impact the local racing community and foster the growth of future champions.”

Dealerships are encouraged to select riders who have a proven track record of racing success or demonstrate exceptional potential. Active participation within the local racing community and a strong social media presence are also key factors in the selection process.

“Working with our dealers is crucial to ensuring we are partnering to support the top local talent and the true up-and-comers in all types of racing,” said Paul O’Brien, Brand Manager for ProTaper. “This program allows us to directly connect with riders at the grassroots level and cultivate the next generation of racing stars. These exciting new initiatives demonstrate Answer Racing and ProTaper’s commitment to supporting the growth of motorcycle racing, especially at the local level.”

Dealerships can qualify to participate in the program by making a qualifying purchase of ProTaper or Answer products. Dealers should contact their Turn 14 Distribution rep for more details on the program.

About Answer Racing

Answer Racing started in 1976 with the goal of providing hardcore motocross enthusiasts with products they can trust. Decades of champions were forged in the hearts and minds of Answer Racing’s creative engine. Fast forward to today and Answer Racing has not lost sight of the original vision. We put our 40 years of experience behind bars into every product we make. Whether you are a diehard racer, a weekend warrior or a rider who loves the trails, we’ve got you covered. Answer Racing is part of the Turn 14 Powersports family of brands.

About ProTaper

Since 1991, ProTaper has led the way in premium control components. The brand delivers an exciting, innovative, and complete product line that fulfills the needs of professional racers and weekend riders alike. Through revolutionary ideas like the oversized 1⅛” handlebar and the Micro Handlebar Kit—the only control system purpose-built for youth riders, ProTaper transforms how riders experience their motorcycles. It’s no wonder that ProTaper has a long list of pro and amateur athletes relying on its products to help them win races. ProTaper is part of the Turn 14 Powersports family of brands.

Source: Turn 14 Powersports

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