Countdown to AIMExpo 2025: North America’s Biggest Powersports Trade Show Arrives This February

IRVINE, CA – January 23, 2025 – (Motor Sports NewsWire) – The powersports industry’s biggest event in North America, AIMExpo 2025, will take place February 5-7, at the Las Vegas Convention Center, packed with more motorcycle manufacturers, aftermarket companies, distributors, and exhibitors showing their latest models and new technology. This year’s trade show also features new engaging experiences and an expanded show floor, making it a must-attend event for dealers, manufacturers, and media alike. Also new this year are collaborations with The One Motorcycle Show and VAHNA, showcasing a more unified industry as consumer-focused entities partner with the tradeshow. These partnerships introduce exciting public-facing events alongside powersports’ largest industry gathering.

“AIMExpo is the ultimate destination for anyone involved in the powersports industry as we enter the sales season,” said Cinnamon Kernes, MIC’s Vice President of Market Expansion. “This year’s event builds on our legacy of innovation, offering attendees the chance to connect with the biggest names in the industry and explore the future of powersports.”

Key Features of AIMExpo 2025:

• The Starting Line: The excitement starts right at the entrance. There will be an interactive floor plan and event schedule to help attendees create their ultimate show experience. Garage Composites will be recording live Garagecast podcasts, NPA will host a live auction February 6 to benefit the Road 2 Recovery Foundation, Moto Trainer simulators will allow participants to try their skills, and attendees can catch up on the latest industry data at the MIC Research Center. There will also be coffee, compliments of Drag Specialties, to “torque up the day.”
• New Product Central: Get a first look at the technologies and products shaping the industry’s future at the New Product Central showcase. Select AIMExpo exhibitors will also present their latest innovations on the New Product Central stage.
• Disruptive Thinking Stage: Garage Composites will kick off the Disruptive Thinking Stage sessions with “Protecting and Promoting Powersports.” Here, industry professionals can learn about economic outlooks, government relations, and key factors shaping the industry’s future. It will also host AIMExpo’s Open Mic session, a new feature taking place on Friday, which invites exhibitors, dealers, and industry professionals to share their insights on pressing topics.
• Dealer Excellence Stage: In partnership with Garage Composites and Motorcycle & Powersports News, the Dealer Excellence Stage offers expert-led sessions to equip dealers with actionable strategies that they can use immediately to improve business practices and adopt new technologies.
• The Backyard: An outdoor-inspired space featuring the 2 Wheel Custom Showcase, 4 Wheel Showcase, and serving as the home of the Disruptive Thinking Stage. The Backyard highlights the culture, craftsmanship, and creativity of the powersports industry. It will also host VAHNA magazine’s “Backyard Cinema,” offering screenings of finalist videos from its 2024 Motorcycle Film Festival.
• Industry Party, Powered by Turn 14 Powersports: Perhaps the most anticipated event of the show, the AIMExpo Industry Party, powered by Turn 14 Powersports, brings together industry peers, brands, media, and influencers to network and celebrate the powersports industry.

AIMExpo 2025 will also have exclusive opportunities for media on opening day, February 5, including a media breakfast, REV’IT! Product Launch, Coffee & Donuts with Turn 14 Powersports, and a tour of the latest products from exhibiting powersports manufacturers.

The event has also collaborated with The One Motorcycle Show, which will be held at the Western Hotel in downtown Las Vegas from February 6-8, beginning with a VIP preview event for AIMExpo attendees Thursday night before opening to the public Friday. The show will feature live performances, outdoor demos, custom showcases, and an awards ceremony.

AIMExpo 2025 is packing in the best of powersports in 300,000 square feet of space at the Las Vegas Convention Center. With more than 400 exhibitors, including over 30 OEMs and distributors, registrations are filling at a record pace. AIMExpo is open to powersports dealers, manufacturers, media, and industry professionals. To register and for more information, visit www.AIMExpoUSA.com.

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About AIMExpo

The American International Motorcycle Expo is North America’s largest powersports trade show with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo 2025 will be held in Las Vegas at the world-famous Las Vegas Convention Center from February 5-7, 2025. For additional information, please visit www.AIMExpoUSA.com.

About the Motorcycle Industry Council

The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on X @followMIC, online at MIC.org, and through the weekly MIC RideReport.

Source: American International Motorcycle Expo 

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