“We are proud to work with Tennis Australia and their innovative team on one of the most exciting new events in the global tennis calendar in the United Cup, and of course the iconic Australian Open,” Evan Zeder, global director of sports marketing for New Balance Tennis and Baseball said at the time.
“This is more than a sponsorship, it is a celebration of two brands dedicated to growing the game and inspiring the next generation of tennis players and fans.”
New Balance’s tennis ambassadors include Coco Gauff, Tommy Paul, Sorana Cirstea and more.
