The revolutionary VMR hydration system transforms driver hydration with automatic priming and advanced, intelligent water delivery
EL SEGUNDO, CA – December 12, 2024 – (Motor Sports NewsWire) – FluidLogic, the leader in high-performance hydration systems, today announced the launch of its new vehicle-mounted hydration system, the VMR. The FluidLogic VMR seamlessly integrates to deliver hydration directly to the driver at the press of a button, enhancing performance, sharpening mental focus, and maintaining endurance during the most demanding conditions through its proprietary Active Hydration™ technology.
The revolutionary innovation builds on FluidLogic’s existing in-vehicle system, bringing expansive upgrades to ensure users consistently perform at their peak under high-stress circumstances. FluidLogic’s hydration systems work with forced air systems or water only. They are used by some of the winningest on and offroad drivers and teams, including Jimmie Johnson, Colton Herta, Ryan Arciero, Tyler Reddick, and Alex Palou.
“I feel just as good at hour 1 as I do at hour 7 when using the FluidLogic system,” said Ryan Arciero FluidLogic user and professional race car driver. “The biggest part is making sure my training and hydration are right leading into races and making sure I am on top of my hydration during a race. When I get to the finish line I feel fantastic. I get exactly what I need when I need it, and I don’t even have to think about it.”
The improved FluidLogic VMR system includes a number of notable features that resulted from deeper research and development, and user feedback:
-
Increased Reliability: Improved diaphragm pump for increased reliability of up to 50%;
-
Automatic Priming: System primes automatically within seconds of pressing the steering wheel-mounted push-to-drink button;
-
Integrated Drinking Button: The VMR hydration systems are compatible with OEM steering wheel-integrated drink buttons and work with both ground and positive configurations;
-
Pod Power Draw: Reduced to 0.6 amps compared to 5-8 amps in the original FluidLogic hydration system, allowing for an easier and versatile installation (note: the option remains to hardwire the VMR system into the vehicle’s battery, but it is not required);
-
Improved Helmet Installation: Check valve moved to the helmet-side magnetic connection on the MagLock® Duo and Hydro connections, allowing easier helmet installations;
-
Microphone Improvement: New AquaCom design keeps the microphone foam intact, improving audio quality and keeping the microphone dry;
-
Advanced Water Delivery: Aqua Boom introduced for adjustable hydration delivery, ideal for users without a microphone.
“At FluidLogic, we are continually innovating to ensure we have the most reliable and efficient hydration systems to guarantee users in demanding environments can stay focused and alert for their safety and success,” said Chris Sackett, VP of Consumer Products at FluidLogic. “The VMR system substantially builds on our existing vehicle-mounted hydration system by providing automatic priming and more advanced water delivery than ever before.”
Studies have found that a 1% drop in hydration can lead to a 12% drop in performance, and a 3-4% hydration loss could mean a 25-50% loss in performance and productivity (Source: PubMed). In particular, a 2022 study by the Spartan Motorsport Performance Laboratory Michigan State University found that drivers using FluidLogic’s Active Hydration system saw significant performance improvements compared to a traditional water bottle and straw hydration method. Notably, race times were 17.2 seconds faster when drivers used FluidLogic’s Active Hydration system:
-
Lower Core Temperature: Drivers averaged core temperatures of 0.33 degrees lower throughout the race when drivers used FluidLogic’s proprietary hydration system;
-
Fewer Driver Course Errors: Course errors were reduced by 22% when drivers used the FluidLogic system;
-
Faster Lap Times: FluidLogic system drivers posted lap times 3.6 seconds faster for six straight laps during the final 10 laps.
This innovation from FluidLogic comes on the heels of a Series A Extension financing round of $15 million, led by Solyco Capital and a $1.9 million Tactical Funds Increase (TACFI) from the US Air Force building on their previous contract of $750,000 with the Department of Defense in 2022.
The FluidLogic VMR 32 (32-ounce reservoir) and VMR 64 (64-ounce reservoir) systems retail for $979 and $999, respectively. The systems are available for pre-order at www.fluidlogic.com/vehicle-systems. For more information, please contact [email protected].
About FluidLogic
Founded in 2016, FluidLogic is a startup developing cutting-edge technology solutions designed to provide optimal hydration, ensuring users consistently perform at their peak. With in-vehicle hydration systems, FluidLogic proactively hydrates users in demanding environments necessitating intense concentration, physical stamina, and tactical precision. FluidLogic develops hydration technology products for the motorsports and military sectors, including NASCAR, IndyCar and BAJA 1000 Series pro racers, and the U.S. Air Force. For more information about how FluidLogic takes hydration to the next level, visit FluidLogic.com. FluidLogic is headquartered in El Segundo, California.
Press Contact:
FluidLogic Imagery: In-Vehicle VMR System | Porsche
Emma Wickey
[email protected]
Source: FluidLogic
####
