“Being able to represent Burberry as a brand ambassador is a real honor for me,” Draper said in a statement. “I have admired the brand since I was a kid — it’s an iconic house and represents classic British style.”
Draper’s collaboration with Burberry follows his front-row seat to the brand’s show at London Fashion Week last summer, his first high-profile public appearance after a run to the semifinals of the US Open. The Indian Wells champion will star in the brand’s High Summer campaign later this year.
Burberry’s chief creative officer Daniel Lee hailed Draper, who last month secured his Top 10 debut by winning his first ATP Masters 1000 title by upsetting Alcaraz along the way, as “already one of his generation’s most talented sportspeople.”
“We are looking forward to watching his matches over the next few months,” Lee said.