Matteo Berrettini will start 2025 with a new agency guiding his brand, as it was announced this week that the former Wimbledon finalist and world No. 6 will now be represented by IMG.
Berrettini had previously been represented by LJ Sports Group, and agency founded in 2020 and co-owned by former Top 5 player Ivan Ljubicic. IMG announced Berrettini’s addition to its clientele on social media, adding that tennis’ first face of luxury fashion house Hugo Boss will also be represented by IMG Models for his off-court endeavors.
Read more: Taylor Fritz, Matteo Berrettini walk the runway in Milan for BOSS
But a switch in agencies wasn’t Berrettini’s only breaking news this week. It came in tandem with another Tuesday announcement that the Italian has also signed on as a tennis ambassador for Saudi Arabia’s Public Investment Fund.
“Partnerships are everything in tennis,” Berrettini said in a video posted to social media by PIF.
“A great partnership is built on shared values and shared goals.”
