Roger Federer had his own Super Bowl moment, starring alongside Elmo in a new On commercial, where tennis scoring was explained to the cute little red monster.
That wasn’t all.
Nike celebrated women’s sports this year in “So Win,” where Aryna Sabalenka and tennis were featured alongside Caitlin Clark (basketball), Jordan Chiles (gymnastics), Sabrina Ionescu (basketball), Sha’Carri Richardson (track and field), A’ja Wilson (basketball) and Sophia Wilson (soccer):