S&S Cycle Announces Military Discounts

VIOLA, WI – November 21, 2024 – (Motor Sports NewsWire) – The military roots of S&S Cycle go back longer than the company itself. Founder George J. Smith was a proud WWII Army Veteran who, like many, formed a love of performance motorcycles. That dedication to both performance and country has been passed on through the four generations of the company.

George’s son Ken Smith followed in his footsteps, also serving in the Army. Grandson Brett Smith served at Fort Bragg after graduating from Westpoint. The fourth generation
of the Smith family service members includes Ryan Smith, a proud service member and West Point graduate, Evan Smith, now stationed at Fort Bliss after a tour in Korea, and
Jackson Scaletta, who is a cadet in the Air Force Academy.

The pride of serving the country extends throughout the entire company, as nearly every department at S&S Cycle has proud servicemen and women are producing proven
performance parts.

Why do we share this long history of service? Not only is the crew at S&S Cycle very proud of supporting the country with American-made performance, but they also support
those who serve this country. S&S Cycle is excited to announce that, through a partnership with the verification services of ID.me, we will now be offering a special discount to all members of our military community, both active duty and retired, as well as our first responders. This discount is available on our website www.sscycle.com, where you will find the link to establish or verify your ID.me account on checkout. We thank you for your service and want to show respect by offering this program.

About S&S Cycle:

For over 65 years, S&S Cycle has been the leading manufacturer of Proven Performance motorcycle components, engines, and exhaust. George Smith and Stanley Stankos founded the company in 1958 in Blue Island, Illinois. Shortly after the founding of S&S, George and his wife Marjorie (whose maiden name was also Smith) bought out Stanley, and Smith & Stankos became Smith & Smith (S&S). In 1969, S&S moved from Blue Island to Viola, Wisconsin, and expanded to La Crosse, Wisconsin, in 2004. The technology has changed, but one thing remains: S&S Cycle is dedicated to delivering the ultimate customer experience in the powersports industry through proven performance. For further information, please visit www.SSCycle.com

Source: S&S Cycle

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