Ben Shelton is making big moves, on and off the court. A long-time fan of health and wellness company Thorne, the world No. 15 has just become the face of its latest campaign amid the launch of their new on-the-go Sports Performance product line.
Founded in 1984, Thorne specializes in delivering science-backed solutions for personal performance. Their products are regularly trusted by ‘everyday’ athletes and top athletes alike—from Australian Open winner Madison Keys and Formula 1 star Daniel Riccardo, to UFC fighters and national teams—and have become a favorite due to its proven results and clean reputation.
Read more: Ben Shelton: European football’s newest superfan? Lefty making most of Munich debut
The company tapped Shelton to lead the big launch, a natural partnership for a player already using Thorne products in his day-to-day routine.
“As an athlete, personal performance is always my top priority and I need to be at my peak, whether I’m on the road or training,” Shelton said of the partnership. “I’m extremely focused on optimizing every part of my performance and I’ve been a long-time user and fan of Thorne, trusting their products as I prepare, perform and recover at the highest level.”
